In a world where schools no longer allow cupcakes in the classroom for birthday celebrations, sweets have been getting a bum rap. And yet, the more we marginalize our treats, the more we long for the simple pleasures we remember from our childhood – the penny candy, the bubblegum cigarettes, the technicolor gummy worms. It’s so bad. But so good.
Forbidden fruit tastes all the sweeter and throw in a little nostalgia and you’ve got sugar shock in a good way. Powell’s Sweet Shoppes turn everyone into the proverbial kid in a candy shop, serving up sweets, toys and novelties for just about every age and gender.
Got a hankering for an obscure, novelty, foreign or oldtime sweet? Chances are you will find things here that noone else has. Zotz, Flying saucers, Mary Janes, Aero Bars, Violet scented gum, Flicks, Crows, Pez and hundreds of others took us on a stroll down memory lane. Meanwhile our kids delighted on newer novelties like Grilz and browsed the gummy bins for everything from gummy letters to gummy fried eggs. With scenes from Charlie and the Chocolate Factory playing on a wide screen tv at the back of the shop and a custom candy themed soundtrack piped through the aisles, we knew we’d entered a magical place.
Not a candy person, I enjoyed the fresh gelato at the newly opened Powell’s in Laguna Niguel, California. We were delighted to discover that this shop also stocks a grand assortment of boutique and old fashioned sodas and a very impressive collection of sugar free confections that just about anyone can enjoy. Even if none of the edibles tempt you, the collection of retro lunchboxes and old timey toys and games will win you over.
If you are travelling out west, make one of these shops a destination and your kids will remember this as the best trip ever. It’s definitely worth going out of your way. For a complete listing of all the locations, see the Powells Website.
And don’t forget to say "Thanks for the Memories!"